LinkedIn Business Page: LinkedIn was founded in 2002 by Reid Hoffman and ten other co-founders. LinkedIn business or LinkedIn company pages have several different benefits compared to a LinkedIn personal profile, including visibility and search engine optimization not for you but for your company. Having a LinkedIn business or LinkedIn company page page usually investors or partners conduct their information and evaluation search on the LinkedIn channel before deciding to work with you.
Company pages help users learn about your business, brand, commercial services as well as job opportunities. A properly optimized page can also help with your business Search Engine Optimization and social media efforts by making you more discoverable online on all search engines.
Your personal LinkedIn profile is great for sharing your resume, searching for new job opportunities, and promoting your image. However, companies create LinkedIn business or LinkedIn company pages to promote their product, brands, and services and post job opportunities.
Requirements to Create a Company Page
It’s important to know that there are a few requirements you need to meet to be able to create a LinkedIn business page:
- Must have a personal LinkedIn profile with your true first and last name
- Your profile must be 7 days old or above
- You must have many connections on your profile
- A company website and company email (no generic emails like Gmail.com)
- Listed as a current employee of the company in the “Experience” section of your LinkedIn profile
- The profile strength must be at least intermediate or all-star
- You must be a current employee of the company with your position listed in the experience section of your profile
- You must have a company email address added and confirmed on your LinkedIn account
- Your company’s email domain must be unique to the company itself
How to Create a LinkedIn Business Page
To create a LinkedIn business page or LinkedIn company page, we will help you get best practices and details to help you show off your product, brands, and services to potential customers and peers alike and get more followers on this often-overlooked platform.
1. Create a Company Page
After you log into your personal LinkedIn account click on the Work icon in the top right corner of your dashboard. Then click on the Create a Company Page + button. After this LinkedIn will ask you to choose what type of business page you want to create.
You can choose from:
- Small business (less than 200 employees)
- Medium to large business (more than 200 employees)
- Showcase page (for an existing business page)
- Educational institution.
2. Complete the form
After filling out all of your company information, check the box to verify that you’re an authorized representative of the organization and click the Create page button.
On this page, you need to add the following
- Company name
- Website
- Industry
- Company size
- Company type.
3. Make your LinkedIn Business Page look Professional
If you want your LinkedIn business page to stand out and impress your audience, use these tips to polish your page.
Add a Cover Photo
Take your LinkedIn business page to the next level and make it look more professional by adding a cover photo. A cover photo is a large image shown at the top of your company page. A LinkedIn company page is like a piece of foundation for your product, so make the most of it. Upload your company logo and a banner image to make your page stand out.
Your logo is what LinkedIn users see when they search for your company. It also appears on staff profiles, so make sure that all of your employees add the company page to their profiles to reach a wider audience of LinkedIn users.
Resize your logo to the standard logo dimensions of 100 x 60 pixels before uploading it. Also, upload a logo that’s 50 x 50 pixels. This square logo will appear in status updates in followers’ feeds, as shown here. You can choose whatever image you want for your cover photo, make sure it represents your brand, and it’s the right size. The LinkedIn business page cover photo size is 1584 px X 396 px. Your cover photo could be images of your products, a picture of your team, or a larger version of your logo.
Write a Compelling Summary
You need to write a compelling summary of your business. Your summary will appear under “Overview” in the About section of your business page. LinkedIn will limit your characters in this section to 2000, so choose your words wisely to stand out from the crowd. Your summary is where you tell people about your company and what you do. You can either use it as an opportunity to promote your product/services or convince candidates why they should work for your business.
Add Your Location
You can also add your company or business location. Adding your location to your LinkedIn business page will make your company and your job posts easier to discover on LinkedIn. If your business has more than 1 location, you have the option of adding multiple locations.
Share Contents Regular
Now that your business page is all ready, it’s time to start sharing content. Once your page has been built, you can start promoting it by linking to it from your other marketing channels such as your website, email, newsletters, and blog. Also, you should add a “Follow” button to make it simple for visitors to click and follow your company page. Don’t worry; you don’t need to come up with brand new content specifically for LinkedIn, you can share your existing blog posts.
By sharing your blog posts on LinkedIn, you can maintain an active page, present your business as a leader in the industry, engage with followers, and drive traffic to your website. Posts appear on your company page and in the news feed on the homepage of each of your followers. Just don’t forget that hard sales can be a turnoff on social media. So be cautious about directly pitching your products or services. You can also share company or industry news, updates, or upcoming events on your LinkedIn business page as well.
5. Promote Your LinkedIn Business Page
Speaking of getting more followers, you need to promote your LinkedIn business page if you want it to get noticed. Use LinkedIn’s analytics tools to gain insight into who your followers are and what kind of content they like and share. You can then adjust to improve the performance of your page. Like your other social media properties, you should be constantly measuring and tweaking in a cycle of continuous improvement. Start by engaging your employees on LinkedIn. Ask them to add your company to their profile as their place of employment so that you can build the credibility of your business page and tap into their existing networks.
There are many free and easy ways to promote your LinkedIn business page, including:
- Promoting your LinkedIn business page on other social media profiles like Twitter and Facebook
- Creating an email marketing campaign to ask your subscribers to follow you on LinkedIn
- Posting regular content on LinkedIn and using relevant hashtags to widen your reach
- Adding a “Follow Us on LinkedIn” button to your website
- Using LinkedIn Ads or sponsored content to create targeted campaigns